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shu uemura
Connecting common brand consumer truths
To meet the challenge, we needed to design a program that offered each market the flexibility to adapt the program to their environment.
True Aussie Beef
Meat and Livestock Australia (MLA) is a public organization that is a service provider for the meat and livestock industry in Australia. MLA promotes Australia’s meat and livestock products to consumers and businesses in more than 100 countries worldwide. In Japan, Australian Beef has been the #1 alternative to domestic beef, and “Aussie Beef” has […]
BNP
Cardif Japan is the insurance division of the French global financial firm BNP Paribas. Cardif Japan has been providing insurance products combined with financial services since April 2000. The challenge Cardif’s main product in Japan is a homeowner’s mortgage insurance, that protects the homeowner if they can’t pay their mortgage due to a covered emergency. […]
SHIRO
SHIRO is one of the fastest growing cosmetics and skincare brands in Japan. SHIRO is renowned for the quality of their ingredients and their commitment to their consumers. The challenge Consumer interest in SHIRO has been growing both in Japan and internationally, leading SHIRO to expand operations in overseas markets. Shortly after SHIRO launched its […]
client experience
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our perspectives
Why Customer Experience Strategy is Everything
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou Every experience leaves an impression. A great customer experience leaves your audience, positive, interested and willing to engage more. Customers sometimes may not be able to recall […]
More than Math – The Art of Data Science
Solving complex behavioral, business and computational problems require both a technical approach and equally a humanistic, artistic approach. Like an artist, a data scientist must imagine and paint a picture. A picture that has meaning and can inspire their audience. They must see the picture in their mind first, and then painstakingly – line by […]
Strategy is About Questions not Answers
Driving marketing performance today is as hard as it has ever been. This is because the marketing and business landscape is so fragmented that despite us having more data, more touchpoints, and more sales channels, it is harder than ever to draw a holistic picture of the customer. We can optimize sales or the performance […]